ABOUT MHW PR
MHW is the leading PR consultancy in North East England. Highly experienced, we work for a wide range of clients in the public and private sectors.
We bring hard work and clarity to communication, developing powerful messages that resonate with audiences and influence their behaviour.
Established in Newcastle-upon-Tyne in 2000, MHW has achieved consistent growth and annual sales of more than £1m by putting its experience and philosophy into practice. We work closely with clients developing long-term relationships.
We are here to give ‘added value' to clients. We build our own reputation by protecting and enhancing the reputations of others. As consultants, we recognise that our role is to challenge ideas and perceptions; to offer opinions while not being opinionated. We bring experience, contacts and insight to help clients achieve their objectives.
All the while, we recognise that our ultimate focus is action, delivering results and giving clients a return on their investment.
We understand that PR is more than the mere generation of publicity. It's about engaging with people, using a wide array of tools to inform and influence opinion. While media relations remains a core activity it is usually only one element of a broader integrated communications campaign.
Today, MHW - established by three experienced communications directors, Alasdair Mitchell, Wayne Halton and Ian Watson - is managing a portfolio of regional, national and international clients, undertaking PR activities in the UK, USA and continental Europe.
- MHW currently employs 10 people - eight PR account handlers
- PR directors are former journalists
- Award-winning
- Proven specialists in business-to-business and consumer PR
- Key sectors we operate in include industrial, environmental, enterprise, healthcare and retail
- Philosophy of integrated communications - combining the full benefits of PR, design, advertising and online and offline marketing
- Digital resources
OUR WORK
Newcastle/Gateshead Art Fair 2008/2009 - MHW responsible for devising a successful PR strategy for securing exhibitors, sponsors, and general footfall to the event at the Sage Gateshead, international venue for the arts.
Balance – The North East Alcohol Office – MHW helped manage and promote a launch event to acquire stakeholders and media support for the office, securing Balance as the new regional voice on alcohol related matters.
English Heritage – MHW appointed to generate media and public awareness of the 2009 return of Stella McCartney’s magnificent crystal horse to Belsay Hall, Castle and Gardens in Northumberland.
Komatsu UK – MHW recruited by Komatsu to promote a new range of innovative excavator machines to buyers and distributors from across Europe, focusing on differentiating the product from the market competition.
Tyne and Wear Development Company – MHW appointed to raise the local, national, and international profile of the region’s leading inward investment agency, promoting Tyne and Wear as an important contender for business investment.
Gateshead Council BIG Project – MHW recruited to coordinate an event at the Baltic, Gateshead, launching the biggest residential/social housing project outside of London, and aiming to secure the interest of developers.