ABOUT MHW PR
MHW is the leading PR consultancy in North East England. Highly experienced, we work for a wide range of clients, largely in the private sector.
We bring hard work and clarity to communication, developing powerful messages that resonate with audiences and influence their behaviour.
Established in Newcastle-upon-Tyne in 2000, MHW has achieved consistent growth and annual sales of more than £1m by putting its experience and philosophy into practice. We work closely with clients developing long-term relationships.
We are here to give ‘added value' to clients. We build our own reputation by protecting and enhancing the reputations of others. As consultants, we recognise that our role is to challenge ideas and perceptions; to offer sound opinions based on experience. We bring contacts and insight to help clients achieve their objectives.
All the while, we recognise that our ultimate focus is action, delivering results and giving clients a return on their investment. - often the generation of new sales leads.
We understand that PR is more than the mere generation of publicity. It's about engaging with people, using a wide array of tools to inform and influence opinion. While media relations remains a core activity it is usually only one element of a broader integrated communications campaign.
Today, MHW - established by three experienced communications directors, Alasdair Mitchell, Wayne Halton and Ian Watson - is managing a portfolio of regional, national and international clients, undertaking PR activities in the UK, USA and continental Europe.
- MHW currently employs nine people - eight PR account handlers
- PR directors are former journalists
- Award-winning
- Proven specialists in business-to-business and consumer PR
- Key sectors we operate in include industrial, environmental, and healthcare along with hospitality and leisure
- MHW is a member of the destination marketing agency NewcastleGateshead Initiative
- MHW is also an affiliate member of the Energy & Environmental Industries Forum
- Philosophy of integrated communications - combining the full benefits of PR, design, film, advertising and online and offline marketing
- Digital expertise and resources
OUR WORK
MHW were tasked with helping EDF Energy Renewables to support proposals for the development of new onshore wind farms with pre-publicity and public consultation activities to help inform local communities and gauge local public opinion.
MHW worked with Seaward to promote the introduction of specialist solar PV electrical installation test equipment under the newly formed Seaward Solar brand.
MHW provided PR support for the launch of International Innovative Technologies (IIT) a new technology engineering business, and sustain a positive industry profile for specialist low energy engineering equipment aimed at customers in a range of sectors including recycling and minerals processing.
Newcastle/Gateshead Art Fair 2008/2009/2010 - MHW was responsible for devising a successful PR strategy for securing exhibitors, sponsors, and general footfall to the event at the Sage Gateshead, international venue for the arts.