Making the right PR connections

Electrical and specialist PR service

08 March 2013

Apex, a market leader in the design and manufacture of modular wiring systems, is extending its traditional cabling system activities with the introduction of a new range of specialist electrical accessories and lighting products for electrical contractors.

Working alongside the company's business development team, MHW has developed a targeted communications strategy to raise awareness and generate interest in the new Apex range in specific trade markets.

Activities include an intensive programme of specialist editorial and trade media relations using both online and offline media channels serving the electrical, technology, engineering and building services sectors.

Latest news

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Rebrand and PR to support Red Engineering diversification
A specialist engineering company turned to MHW when it wanted support to reposition, rebrand and undertake a national PR campaign to target new business markets.

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PR for offshore wind farm
MHW has been appointed to provide PR and stakeholder engagement support to EDF Energy Renewables on the development of a new offshore wind farm off the coast of Blyth, Northumberland.

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Global stamp of approval
Newly formed trade body, the International Tax Stamp Association (ITSA), has appointed MHW PR to promote the collective voice of this global industry.

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Contact us

Telephone: 0191 233 1300
Fax: 0191 233 9530

Mitchell Halton Watson
8 Higham Place,
Newcastle upon Tyne

MHW 2013


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