The Love Niche collection, the creation of designer Nisha Vedhara, was unveiled at a glitzy event at one of Newcastle Quayside's longest established restaurants, Vujon.
MHW was responsible for managing the exclusive preview along with media relations for the launch of Love Niche. The collection featured Nisha's own elegant evening wear designs and specially selected high street garments.
The centrepiece of the event was a fashion show where the Love Niche collection was unveiled to guests using Vujon's extraordinary subterranean street scene, which brings the outdoors indoors, as the catwalk.
Food writer and private chef, Maunika Gowardhan, treated guests to a selection of tasty canapes including warm coconut and curry leaf soup and a Mumbai pani puri shot.
The event attracted potential buyers and journalists who then featured and promoted the new range in press, magazine and on fashion blogs.