MHW has been appointed to launch and help promote a new, high end rum to drinks connoisseurs and collectors.
Called Expressions, this pure aged pot still rum, is the first product to be produced by Northumberland specialist, Old Man Rum Co, established by Ian Linsley.
Expressions was launched to warm acclaim at London's annual Rum Fest where rum industry specialists praised the rum's complexity and craft. Pre-orders were taken at the event.
This is no ordinary rum. Expressions is pure pot still rum, a unique blend combining seven rums aged between 25 to 33 yesrs old from distilleries in the Caribbean. Three of the distilleries have since stopped producing, so Expressions is not only unique in its aged blend but cannot be replicated again.
MHW has been tasked with building awareness and appreciation of the brand within the rum and spirits sector, working with specialist media along with nationals and luxury, lifestyle magazines.
Running alongside the media relations campaign is an online marketing strategy with MHW managing communications via Twitter, Facebook, Instagram and LinkedIn.
Expressions is currently only available online via www.oldmanrum.com