Perfect synergy with MHW

Synergi with MHW PR

30 April 2014

Gateshead-based Synergi IT appointed MHW PR to design a PR-led marketing strategy along with a corporate identity to help quickly establish its presence in the North East business community.

Synergi, fronted by well known North East businessman Peter Joynson, is driving the adoption of the next generation of IT business technology tools. Synergi is promoting Microsoft technologies, such as Office 365 and SharePoint, along with specially designed web-based business apps.

MHW, working alongside colleagues at Room 8 Design, developed a corporate identity, along with photography and assets for the company website. This was followed by a burst of PR coverage in the regional business press, magazines and online platforms.

Peter Joynson said: "We chose to work with MHW because they came highly recommended and had strong business-to-business experience. Following a successful initial launch phase we are now moving into a planned new campaign that maximises a broad marketing mix of activity.

"MHW has been proactive and flexible in their approach and the team is constantly looking at different ways to get our messages into the market."

PR director Wayne Halton is leading the account and has been responsible for devising an online marketing strategy alongside a broader communications campaign that comprises traditional media relations, events and partnership work.

Latest news

/media/5191/RED signage (2)_Panel Image.jpg
Rebrand and PR to support Red Engineering diversification
A specialist engineering company turned to MHW when it wanted support to reposition, rebrand and undertake a national PR campaign to target new business markets.

Find out more...

/media/5180/Turbines 6_Panel Image.jpg
PR for offshore wind farm
MHW has been appointed to provide PR and stakeholder engagement support to EDF Energy Renewables on the development of a new offshore wind farm off the coast of Blyth, Northumberland.

Find out more...

/media/5145/Tax stamps_Panel Image.jpg
Global stamp of approval
Newly formed trade body, the International Tax Stamp Association (ITSA), has appointed MHW PR to promote the collective voice of this global industry.

Find out more...

Contact us

Telephone: 0191 233 1300
Fax: 0191 233 9530

Mitchell Halton Watson
8 Higham Place,
Newcastle upon Tyne

MHW 2013


Let's get social

Members of

Sponsors of