Welcome to the MHW blog. Our random thoughts, views and news will ideally engage, and perhaps even entertain. Posts will be a mixture of original content, some cribbed and some shining a light on an issue.

Regional newspapers no longer fit for fish and chips

Regional newspapers used to be tomorrow's fish and chip papers - but not for much longer. The UK's provincial press is seeing an accelerated collapse and the print press that once packaged our battered treats is looking like a thing of the past - according to the lastest audited sales figures from ABC.
Written by Wayne Halton at 00:00

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Importance of photography in storytelling and building brand

Good photography should be a key part of any organisation's PR or marketing activity. It should be given the same respect as any other element of communications activity; it's clear that bad photography can damage reputation.
Written by Wayne Halton at 00:00

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Invest in building reputation in 2016

Trust in brands, business and institutions is declining. There were many rotten examples of corporate failure and institutional corruption during 2015. Today's multi-media world means bad behaviour and a disconnect between brand promises and reality can be quickly exposed, damaging or ruining reputation. Successful businesses during 2016 - large and small - will be those investing in their reputation.
Written by Wayne Halton at 00:00

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Newcastle newspapers in intensive care

Newcastle's once mighty and influential newspapers will be lucky to become tomorrow's fish and chip papers given their rate of decline. The city's Trinity Mirror dailies remain in intensive care and the recent growth in their digital platforms is also looking less healthy.
Written by Wayne Halton, MHW PR at 00:00

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North East FE colleges embracing social but not influencing

FE colleges are embracing social and digital technologies - as a means of engaging with students and employers. Some are driving the social agenda; others appear stuck in second gear while a rare few are not even on the starting grid. A recently published study by the Digital Youth Academy provides excellent insight into which of our FE colleges, both in the North East and country wide, are market leaders in terms of social media presence and influence.
Written by Wayne Halton at 11:30

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