Welcome to the MHW blog. Our random thoughts, views and news will ideally engage, and perhaps even entertain. Posts will be a mixture of original content, some cribbed and some shining a light on an issue.

PR is changing and it isn't for shrinking violets

The PR industry is going through a period of change. You need to be strong, flexible, creative and, above all, inquisitive to survive. Evelyn Okukusie interviews experienced PR director Wayne Halton about his career, highlighting insights into an evolving sector.
Written by Evelyn Okukusie at 00:00

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Tips on proof reading to prevent copy howlers

Even the best can drop a howler; that typo or speller that you read a dozen times but miss. It then presents itself loud and proud for the world to see, much to your embarrassment. Everyone has probably done it. President Donald Trump does it on a weekly basis. But in the communications industry we're meant to be a bit better than most. Proof reading is tedious but it's an important part of the final process in any copy writing, whether it's a blog like this, a media story or copy for marketing materials and ads. We invited MHW's PR assistant and digital apprentice, Evelyn Okukusie, to highlight her experiences and offer some tips to those starting out in the industry.
Written by Evelyn Okukusie at 00:00

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Regional newspapers no longer fit for fish and chips

Regional newspapers used to be tomorrow's fish and chip papers - but not for much longer. The UK's provincial press is seeing an accelerated collapse and the print press that once packaged our battered treats is looking like a thing of the past - according to the lastest audited sales figures from ABC.
Written by Wayne Halton at 00:00

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The trouble with North East creative marketing agencies...

Creative marketing agencies preach the value of differentiation. Yet too few seem to follow their own advice. They present one thing but often drop into default mode and offer anything and everthing to win the business. Business coach PETER KERR, director at 8020 Consultants and a former agency manager, has seen and advised many North East agencies and has some insightful observations to share.
Written by Peter Kerr (@8020man) at 00:00

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Importance of photography in storytelling and building brand

Good photography should be a key part of any organisation's PR or marketing activity. It should be given the same respect as any other element of communications activity; it's clear that bad photography can damage reputation.
Written by Wayne Halton at 00:00

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