There are those who 'talk the talk' and those who 'walk the
walk'. In the PR world, there are those who talk ... and there's
those who listen, talk and deliver.
I recently graduated from a PR degree course and started working
at MHW as a PR and Marketing Assistant. So, my take on the industry
is quite different from those who have been working in PR for
After a couple of months in the job more of my academic PR
theory is starting to make sense. CIPR's definition of PR draws on
the importance of 'mutual understanding' and it comes in
handy when considering any type of communication that is vital for
This mutuality is essential to PR not only with regards
to the relationship between the agency and the client; but it also
has great importance to the internal relationships within the
business. If the employees feel valued, listened to and engaged in
the conversation they will be keen to show initiative, to add that
extra little that can help boost the business.
In the complicated and over-lapping PR industry it is important
on several different aspects.
Firstly, happy - valued and listened to - employees will show
initiative that at the very least will lead to a great working
environment and, at most, will help boost productivity and the
overall performance of the agency business.
Secondly, great internal comms in an organisation show that it's
good at creating a conversation. Thus, when stumbling across a PR
consultancy that is praised for its amazing 'home
environment' a business can be assured that they will be
listened to and understood. They can feel confident in employing
such a consultancy to help with their communications, because
that's what they do best; communicate.
My main point - when looking for a PR consultancy that could
help your business, don't get drawn in by those who just talk the
talk, no matter how good they talk it. Rather, look out for someone
who will listen and genuinely understand your needs. They may talk
a little bit but more importantly they should deliver.