OUR APPROACH AND PHILOSOPHY
Our approach and philosophy
We never forget that our ultimate aim is to help clients gain competitive or strategic advantage by managing their reputation. Often, this entails designing communication programmes around three fundamental considerations:
- who do we want to influence
- what message we want to get across to them
- what is the best way of delivering that message.
We believe that PR works well as part of an integrated communications strategy and should not work in isolation. For a client to gain maximum value they should use PR to drive a broader marketing campaign.
A professional relationship
We believe that a proper professional relationship is a matter of two-way communication. We expect to sit down with clients on a regular basis to review progress, listen and plan ahead. Such planning meetings are in addition to normal day-to-day contact.
Our input tends to fall into a number of basic categories:
- advice on all matters with PR implications
- implementation of agreed strategies and tactics - driving the PR programme, coming up with creative ideas for achieving the objectives
- monitoring, objective feedback and market intelligence
- administration and evaluation.
Our values
Honesty
Transparency and accountability
Professionalism
OUR WORK
Newcastle/Gateshead Art Fair 2008/2009 - MHW responsible for devising a successful PR strategy for securing exhibitors, sponsors, and general footfall to the event at the Sage Gateshead, international venue for the arts.
Balance – The North East Alcohol Office – MHW helped manage and promote a launch event to acquire stakeholders and media support for the office, securing Balance as the new regional voice on alcohol related matters.
English Heritage – MHW appointed to generate media and public awareness of the 2009 return of Stella McCartney’s magnificent crystal horse to Belsay Hall, Castle and Gardens in Northumberland.
Komatsu UK – MHW recruited by Komatsu to promote a new range of innovative excavator machines to buyers and distributors from across Europe, focusing on differentiating the product from the market competition.
Tyne and Wear Development Company – MHW appointed to raise the local, national, and international profile of the region’s leading inward investment agency, promoting Tyne and Wear as an important contender for business investment.
Gateshead Council BIG Project – MHW recruited to coordinate an event at the Baltic, Gateshead, launching the biggest residential/social housing project outside of London, and aiming to secure the interest of developers.