LINKS

• EDF Energy Renewables
• Seaward Solar
• International Innovative Technologies Ltd. (IIT)
• NewcastleGateshead Art Fair 2008 and 2009
• Balance – the North East Alcohol Office
• English Heritage
• Komatsu UK
• Tyne and Wear Development Company
• Gateshead Council - BIG project

OUR WORK

Client 
International Innovative Technologies Ltd. (IIT)

Task
To provide PR support for the launch of a new technology engineering business and sustain a positive industry profile for specialist low energy engineering equipment aimed at customers in a range of sectors including recycling and minerals processing.

Solution/ what we did
A formal opening launch event was held at the company’s premises to help showcase the new technology to an invited audience of local industry leaders, trade partners and potential customers.

Our role included formal event planning and management as well as generating local and specialist media interest that included TV coverage.

This has been followed by ongoing specialist international media relations activities that in a number of high profile trade news channels serving key target market areas. This has included the successful placement of product news and contributed feature articles in online and offline media covering the recycling, mining/quarrying, materials handling, engineering, glass, composites and plastics sectors.

Strategic partnerships have been established with leading trade bodies and associations that have provided further significant opportunities for positive corporate profiling in various sectors.

Speaking opportunities have been identified and secured at major industry conferences and seminars.

Media visits to the company’s engineering premises have been arranged and participation at trade exhibitions have been supported with press releases, show press packs and on-stand media interviews.

The company website is regularly updated with news and information and copy is also provided for promotional literature.

Results
IIT won the prestigious 2011 Construction Recycling Association Award for Equipment innovation and has maintained a consistently high level of international awareness across all of its key market sectors. 

This has helped to drive regular and sustained visitor traffic to its website and has enabled the company to achieved significant early sales for its patented milling and materials handling equipment. There has been a strong link between media activity and the generation of sales leads.

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