We aim to keep it simple. In our view we see PR as the management of relationships with influential people in order to reach a broader audience. It's about telling powerful stories, creating a narrative that consumers believe and helps build brand.
It's also about starting or joining conversations, particularly online, that lead to a change in behaviour.
We have the skills to help craft or amplify your stories, using the most appropriate platforms and channels that will best persuade your customers.
Our emphasis is on creating the big overall narrative and using stories, or messages, to build, reinforce and promote that. We then deploy a range of tactics to deliver the results that will benefit your brand or business commercially.