Here at MHW, we believe everything we do for a client, even the ordinary, sould have a purpose - supporting the business or marketing strategy or some other, more tactical and operational reason.
The days of doing PR for PR's sake have long gone. Simply achieving media coverage - offline or online - with no clear thought is of little value. It's all about getting the right message (story) to the right people at the right time, using the right medium.
Likewise, we recognise that PR is not always about the media. Our clients and their audiences are often complex and require different approaches to reach and influence the different 'tribes'.