Media services

Media relations campaigns remain a core part of what we do for most of our clients. We're often defined by the success of a campaign that relies on reaching key stakeholders via online, traditional and technical media.

We employ media experts with a strong media background and knowledge. We keep abreast of the shifting landscape, where the media continues to change. This has never been more so than in the last few years with the emergence of social media platforms, the growth of niche printed magazines, new broadcast stations, along with the continued collapse of the UK's regional press.

Ultimately, they're all channels to market. Platforms on which to tell stories and develop a powerful, consistent narrative for our clients.

The media can be very localised - radio or press. Likewise, it might be very industry specific and here we usually turn to the national, sometimes international, specialist and technical media. It may involve engaging with the new army of sector-specific bloggers.

Our role is proactive. We can provide the reactive press office function but most of our energy goes into finding media opportunities, crafting copy and 'selling in' story ideas to questioning journalists to secure media coverage.

We offer media coaching days for marketing executives as well as more focussed, intense media training exercises for senior personnel who need to face the media and potentially field difficult issues.

Main services and range of activity includes:

  • Press office role
  • Proactive copywriting and story placing
  • Technical, specialist media relations
  • Media monitoring and evaluation
  • Content for social media and digital platforms
  • Media training and media coaching
  • Crisis management.

Latest news

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Putting #LegalEnglish on international map
An international legal event challenging working practices among lawyers and law firms while also highlighting the impact of technology on the sector is to be held at the Law Society in London in November. MHW PR has been appointed to promote this high-profile two-day event to an international audience.

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Rebrand and PR to support Red Engineering diversification
A specialist engineering company turned to MHW when it wanted support to reposition, rebrand and undertake a national PR campaign to target new business markets.

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PR for offshore wind farm
MHW has been appointed to provide PR and stakeholder engagement support to EDF Energy Renewables on the development of a new offshore wind farm off the coast of Blyth, Northumberland.

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Contact us

Telephone: 0191 261 2773

Mitchell Halton Watson
Alderman Fenwick’s House,
98–100 Pilgrim Street,
Newcastle upon Tyne NE1 6SQ

© MHW 2019


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