When the scaffolding and protective coatings company wanted to reach new heights it turned to MHW PR to boost awareness of its services, expertise and national capability.
For over 10 years, MHW provided an outsourced marketing services role for the Gateshead-based group. We helped put the company firmly on the map as one of the UK market leaders in providing high quality industrial services for the marine, bridges, railway, renewables and energy sectors.
News coverage and technical articles in trade and business media were just one element of a whole programme of targeted communications designed and delivered by MHW.
In addition, media liaison work was supported by company newsletters, trade advertising, website development and promotional print to present a high profile brand and corporate presence in key industrial sectors. Elsewhere, special attention was given to the development of a whole series of internal promotional materials as part of a special health and safety at work campaign.
By establishing a strong identity, reputation and profile for excellence, the company is on the cusp of even more success following its strategic acquisition by the globally-focussed Wood Group.
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