The County Durham based manufacturer has long recognised the importance of strong sales and marketing activity when competing in international electronic instrumentation markets, often against much bigger global suppliers.
The fact that Seaward is a market leader in many specialist test and measurement applications is testament not only to the technical capability of its products, but also to its success in maintaining high profile awareness among end users worldwide.
MHW PR has long supported Seaward's international sales and marketing efforts with a wide ranging and comprehensive trade and technical PR programme. Central to this work has been the development of sustained editorial coverage in the specialist press and online news services serving highly technical, niche industrial sectors.
Technical features and commentary articles help to sustain Seaward's position as an authority in its field and this is reinforced with product news, speaking engagements at industry events, liaison with trade bodies, the production of white papers and sector-specific company e-news bulletins.
To support export activities, successful PR campaigns have been implemented by liaising with overseas sales agents in the USA, Australia, the Far East and elsewhere in Europe.
In the increasingly competitive world of technical manufacturing, the power of PR has enabled Seaward to become recognised as an authoritative source of news, comment and information that continues to provide a platform for string business growth.
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