Holography maybe an established technology but PR continues to be a significant tool in promoting its cutting edge anti-piracy, security and authentication benefits to global audiences. The IHMA is the leading professional trade body representing the interests of more than 90 of the world's major commercial hologram companies.

MHW has managed UK and international PR for the IHMA for several years, promoting the generic authentication benefits of holography to global audiences.

We have successfully enhanced the position and reputation of the IHMA as an authoritative source of information on all aspects of holography.

Proactive media relations activity in both traditional and digital news outlets has been the central plank in the campaign by MHW to establish the IHMA as the world-wide 'go-to' source for media seeking information and opinion on holography's role in anti-counterfeiting strategies.

Over an extended period we have developed incisive comment on industry developments and initiatives and placed specialist features on a wide range of technology issues that have put holographic materials at the forefront of successful brand protection, security printing and anti-counterfeiting measures.

MHW has also ensured the IHMA's voice is heard online, through contributions to LinkedIn discussion groups and Twitter debates along with producing thought-provoking, informative white papers.

There's little doubt that good quality coverage in sector leading media has built and reinforced holography's role as a relevant and important modern security solution, constantly pushing the boundaries when it comes to technological innovation and applications.


  • International media relations
  • Social media
  • Website support

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Contact us

Telephone: 0191 261 2773
Email: enquiries@mhwpr.co.uk

Mitchell Halton Watson
Alderman Fenwick’s House,
98–100 Pilgrim Street,
Newcastle upon Tyne NE1 6SQ

© MHW 2019


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