Craig Healthcare

Craig Healthcare is a small, North-East based independent health care provider, specialising in caring for people suffering from dementia. The organisation turned to MHW PR several years ago to create a clear identity and position for the company as it moves forward and opens more care homes around the region.

The owners had run a care home in Tynemouth for around 20 years but fresh leadership resulted in a complete review that demanded a robust, new operational and marketing plan to enable future growth.

The first task was to prepare for the opening of a new care home in Cramlington. This meant two care homes needed to be given a clear, consistent identity - personal names and characteristics that could sit within a group identity. Craig Healthcare was the chosen name, with the design reflecting the professional, medical care and approach the organisation aims to offer.

There was a phased and target communications campaign deployed during the construction of Cramlington House. This involved some local media relations hilighting key milestones in the build programme.

A website was created for the organisation that encompassed the old care home in Tynemouth, along with the new one being built at Cramlington. A video was produced to explain the ethos and culture behind the organisation.

The opening of Cramlington House coincided with a series of open days for both professionals and the public. This coincided with PR, press adverts and a leaflet distribution to thousands of homes in the vicinity. This attracted overwhelming attendance at the public open day and dozens of follow-up visits to the home.

MHW continues to enjoy a professional relationship with the organisation as it fills beds at Cramlington House and prepares to expand elsewhere.


  • Design and branding
  • Print and marketing materials
  • Website
  • Video
  • Leaflets for door-to-door marketing
  • Press advertising
  • Media relations
  • Social media

Latest news

/media/5178/MHW-Wayne Halton-Ian2_Panel Image.jpg
Managing communications in a COVID-19 world
All PR and marketing professionals have had to adapt to a new environment during the coronavirus outbreak. Nothing is quite the same. MHW PR remains 'open for business' during the outbreak, working remotely for most existing clients. Some have placed activity on hold but others, delivering critical support, have stepped up communications and turned to MHW to help.

Find out more...

/media/5209/PR win for MHW_From left Catherine Mason Jez Davison and Natalie Canham (002) (002) (002) (002) (002) (002)_Panel Image.jpg
Putting #LegalEnglish on international map
An international legal event challenging working practices among lawyers and law firms while also highlighting the impact of technology on the sector is to be held at the Law Society in London in November. MHW PR has been appointed to promote this high-profile two-day event to an international audience.

Find out more...

/media/5191/RED signage (2)_Panel Image.jpg
Rebrand and PR to support Red Engineering diversification
A specialist engineering company turned to MHW when it wanted support to reposition, rebrand and undertake a national PR campaign to target new business markets.

Find out more...

Contact us

Telephone: 0191 261 2773

Mitchell Halton Watson
Alderman Fenwick’s House,
98–100 Pilgrim Street,
Newcastle upon Tyne NE1 6SQ

© MHW 2019


Let's get social

Sponsors of