Craig Healthcare

Craig Healthcare is a small, North-East based independent health care provider, specialising in caring for people suffering from dementia. The organisation turned to MHW PR several years ago to create a clear identity and position for the company as it moves forward and opens more care homes around the region.

The owners had run a care home in Tynemouth for around 20 years but fresh leadership resulted in a complete review that demanded a robust, new operational and marketing plan to enable future growth.

The first task was to prepare for the opening of a new care home in Cramlington. This meant two care homes needed to be given a clear, consistent identity - personal names and characteristics that could sit within a group identity. Craig Healthcare was the chosen name, with the design reflecting the professional, medical care and approach the organisation aims to offer.

There was a phased and target communications campaign deployed during the construction of Cramlington House. This involved some local media relations hilighting key milestones in the build programme.

A website was created for the organisation that encompassed the old care home in Tynemouth, along with the new one being built at Cramlington. A video was produced to explain the ethos and culture behind the organisation.

The opening of Cramlington House coincided with a series of open days for both professionals and the public. This coincided with PR, press adverts and a leaflet distribution to thousands of homes in the vicinity. This attracted overwhelming attendance at the public open day and dozens of follow-up visits to the home.

MHW continues to enjoy a professional relationship with the organisation as it fills beds at Cramlington House and prepares to expand elsewhere.

TOOLKIT OF SERVICES

  • Design and branding
  • Print and marketing materials
  • Website
  • Video
  • Leaflets for door-to-door marketing
  • Press advertising
  • Media relations
  • Social media

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Telephone: 0191 261 2773
Email: enquiries@mhwpr.co.uk

Mitchell Halton Watson
Alderman Fenwick’s House,
98–100 Pilgrim Street,
Newcastle upon Tyne NE1 6SQ
NE1 8AF

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