Still campaigning against alcohol abuse and lobbying for higher alcohol unit pricing in England, Balance remains active within North East England and within political circles. MHW PR was chosen to launch the newly branded North East Alcohol Office in 2009, and support PR activity for a following period.

The initial task was clear: highlight the growing problems associated with alcohol misuse in the region; establish Balance as the regional 'voice' and authority on all alcohol-related matters; secure stakeholder support ... along with high media visibility.

Firstly, we helped design and deliver a high-profile launch event in Darlington, securing attendance of delegates along with branded materials for the day. Information fact-packs were developed and distributed to key stakeholders, partners and the media. This event achieved maximum regional media coverage.

To establish high visibility and media buy-in around the region, we organised a series of face-to-face meetings with editors and health correspondents.

We recognised the particular readership/listener interest of each media and developed bespoke fact-packs with supporting statistics and case studies for the different areas.

Following the launch MHW established a highly responsive and proactive press office function for Balance to maintain momentum and interest.


  • Media relations
  • Press office
  • Event management
  • Copywriting for marketing materials

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Contact us

Telephone: 0191 233 1300
Fax: 0191 233 9530

Mitchell Halton Watson
8 Higham Place,
Newcastle upon Tyne

MHW 2013


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