0191 233 1300

Fashion Match

As fundraisers go, Fashion Match has been the most glitzy and one of the largest North East England has seen. The region has enjoyed two annual events, hundreds of thousands have been raised for local charities and MHW PR has been delighted to have played an active role in both.

The 2013 event, featuring nationally recognised stars of screen, stage and sport, raised around £280,000 for local charities.

The spectacular Fashion Match combined fashion, food and sport along with the spirit of giving to raise money for Marie Curie, The Children's Heart Unit Fund (CHUF), and the Chef's Adopt a School Charity.

Involving football, rugby and cricket stars along with stars of the screen, Fashion Match took place in a giant marquee at Newcastle Falcons. Some 650 guests were entertained by comedian Bobby Davro and former Spandau Ballet frontman Tony Hadley and his 12-piece band.

The food was given the celebrity treatment with a nationally renowned line-up of chefs organised and led by Terry Laybourne of 21 Hospitality Group.

PR and marketing was required before, during and after the event. Promotion was required to help push ticket sales and raise awareness, generate buzz on the evening and finally to reveal the success and amount raised for local charities.

MHW led on social media activity - driving a lively Twitter account and creating a blog website to reveal and announce developments. We also worked alongside Claire Barber PR managing and handling more conventional press and broadcast media. This activity helped make the event a sell-out and generated extensive online and offline media coverage.


  • Media relations
  • Social media
  • Blog website

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Contact us

Telephone: 0191 233 1300
Fax: 0191 233 9530
Email: enquiries@mhwpr.co.uk

Mitchell Halton Watson
8 Higham Place,
Newcastle upon Tyne

MHW 2013

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