0191 233 1300

Sofaitalia, Teesside

When furniture retailer Sofaitalia.co.uk wanted to extend its offer offline and onto retail parks, the business turned to MHW PR to help create an integrated promotional campaign on a tight budget. No easy task in a competitive market.

Business advisers recommended that Sofaitalia.co.uk had to operate offline as well as online and needed to open traditional stores to reach ambitious growth targets.

The first furniture store was in Portrack Lane, Stockton, near Middlesbrough. The opening was low-key but its position and bold signage guaranteed high visibility.

The retailer then turned to MHW for a short-burst of promotional activity to raise wider awareness and build some initial momentum. MHW devised a small integrated marketing campaign that led on PR but featured limited advertising along with competitions.

Coverage was achieved in regional lifestyle magazines for the exclusive range of leather sofa products that the store sold along with some general advice and tips on how to pick best leather and how to maintain.

In addition, business press picked up on the story about the ambitious expansion plans of a County Durham retail business.

Elsewhere a series of advertorials and media competitions positioned the retailer as a high-end supplier of exclusive leather home furnishings but available at affordable prices.


  • Media relations
  • Competitions
  • In-store promotions
  • Media advertising

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Contact us

Telephone: 0191 233 1300
Fax: 0191 233 9530
Email: enquiries@mhwpr.co.uk

Mitchell Halton Watson
8 Higham Place,
Newcastle upon Tyne

MHW 2013

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